International Motivational Speaker Simerjeet' Singh's Blog

The 6 Principles of Persuasion by Robert Cialdini

6 Principles of Persuasion by Robert Cialdini

The 6 Principles of Persuasion by Robert Cialdini

1) Liking – If people like you they’re more likely to say yes

2) Reciprocity- People tend to return favors.

3) Social Proof – People will do things that they see others doing.

4) Consistency – People want to be consistent. If they make a voluntary, public commitment, they’ll follow through.

5) Authority – People defer to experts and to those is positions of authority.

6) Scarcity- People value things if they perceive them to be scarce.

And here’s a video with great examples on the Science of Persuasion that explains how these principles work –  

(Video Source – https://www.youtube.com/watch?v=cFdCzN7RYbw) 

Credits to the Science of Persuasion Team. 

Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive.

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